North Point Brands
North Point Brands is the parent entity to outdoor brands Cheeky Fishing and Wingo Outdoors. Both brands are co-located and run side-by-side at NPB headquarters in North Adams, Massachusetts. NPB seeks to expand its platform of fishing and outdoor products while emphasizing product innovation, customer service, and sustainability. NPB calls the Berkshires its home, an outdoor playground where unlimited adventure awaits.
More than 10 years ago, Cheeky decided on another way to make fly fishing equipment. We were sick of seeing overpriced and uninspired gear. From the beginning, we have focused on lowering the barriers for all people to fall in love with fly fishing. Cheeky Fishing is a leader in high performance and durable products providing wallet-friendly, smart solutions for fly anglers. We brought vibrant color, sleek design, and the smoothest drag on the planet to the sport, and didn’t stop there… we make products for everyone, no matter who you are or the size of your wallet. We champion the DIY angler and the waters they fish. We live by the principles of education, inclusion, and problem-solving. These pillars encompass every aspect of Cheeky, from our product development and social media presence to our top-tier customer service and office culture. We fish with a purpose, we have loads of fun, and we are, well... undeniably Cheeky.
Wear Your Wild Side
For Wingo Outdoors, the journey began with fly fishing in 2016, but has expanded well beyond to pursuits in the greater outdoors. Our customers are on a journey through the intersection of outdoor and dog life. We build products for those who fish, hike, and paddle with their dog, relax dockside at the cabin, and who embrace the outdoors for inspiration and adventure. Working with skilled designers and artists from around the world, we offer patterns to help connect our customer with their outdoor passion. From mountain-scapes to fish prints to river topo, desert-scenes and snowy peaks, our patterns and products are inspired by where you find your spirit. As our young company grows, we ask you to come along with us and dare to Wear Your Wild Side.